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Former Bellegprom head Tatyana Lugina, appointed last week to lead the troubled Kamvol enterprise, outlined her plans for another attempt to rescue the company in an interview with Belarusian state television.
Earlier, Alexander Lukashenko said the company had once again accumulated 200 million rubles in debt. Shortly afterward, he assigned Lugina to run Kamvol, calling it her “last chance.”
According to Lugina, her goal is to increase revenue by 2 million rubles within a year and to change the sales structure, where fabrics currently account for 97%, by expanding into ready-made clothing.
In the interview, she also said that the company’s previous focus on high fabric production volumes had not paid off.
“We understand that production volumes are no longer what matter. For years we squeezed over 6 million meters out of Kamvol, thinking those meters would help the company develop. Today we clearly see that even producing 1 million meters can be enough. The question is what kind of fabric it will be — its composition, quality, and price per linear meter. That’s one business vector: focusing on high-margin, high-quality fabrics that add value to the company.
The second direction, which we must pursue — and we’ve already started thinking about it — is ready-made clothing. We understand that there’s plenty of mass-market clothing, but in Belarus there’s a shortage of quality business suits for men and women made from domestic fabrics.
And it’s clear that having only five stores is not the level of retail the company should have today,” she said.
Lugina added that the company plans to offer not only business suits but also casual clothing. Another focus will be school uniforms. She said the company launched its first schoolwear collection this year, albeit slightly late, but managed to sell 67% of it.
With these changes, staffing has become a key issue. The priority, she said, is to use domestic labor resources.
“We’ll involve our vocational colleges and the country’s internal labor resources, but I see that without bringing in additional workers in certain professions, we won’t manage. We’ll have to work on this too,” Lugina said.
According to her, Kamvol already employs 53 citizens of Turkmenistan.
“Of those 53 people, more than 30 have already mastered key production jobs — as weavers, spinners, and seamstresses. One Turkmen woman is a highly skilled tailor and operator of modular ribbon equipment. The task now is to monitor staffing and by November 1 create a personnel matrix and target plan for HR departments and managers, so that all available resources — both domestic and external — can be mobilized for recruitment,” Lugina explained.
She also said it is crucial to build an effective sales and marketing system. Competition in the Russian market, she noted, is getting tougher. Kamvol needs to explore new markets.
“And of course, the commercial department. Yesterday we met to discuss the sales structure and plan trade operations through the end of the year. In the coming days, we’ll also meet with representatives of several ministries to plan for 2026, particularly regarding departmental wool fabrics,” she said.