{"id":559352,"date":"2026-07-13T15:12:25","date_gmt":"2026-07-13T12:12:25","guid":{"rendered":"https:\/\/reform.news\/?p=559352"},"modified":"2026-07-13T16:52:10","modified_gmt":"2026-07-13T13:52:10","slug":"another-clothing-brand-that-promoted-belarus-and-its-culture-is-closing-in-minsk","status":"publish","type":"post","link":"https:\/\/reform.news\/en\/another-clothing-brand-that-promoted-belarus-and-its-culture-is-closing-in-minsk","title":{"rendered":"Another Clothing Brand That Promoted Belarus and Its Culture Is Closing in Minsk"},"content":{"rendered":"
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The LSTR Adzie\u0144nie brand announced<\/a> that it was entering its final days of operation. A message announcing the closure of the company, which has a 15-year history, appeared on the store’s Instagram account.<\/span><\/span><\/span><\/p>\n

“Dear friends! Our brand is ceasing operations. We sincerely thank you for being with us all this time, for your trust and support!<\/i><\/em><\/p>\n

For questions regarding gift certificates, please send us a direct message,”<\/i><\/em> the project team wrote.<\/p>\n

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Screenshot from Stories.<\/figcaption><\/figure>\n

The LSTR Adzie\u0144nie brand was founded by Illia Aksionau<\/b> in late 2011. The project began with a small batch of hats featuring the Kalumny symbol, which quickly sold out among young people in Minsk, and soon grew into a cultural phenomenon of the era of “soft Belarusianisation”. The company made the Belarusian language, history and urban symbols elements of contemporary urban fashion, offering a stylish and at times ironic take on national identity.<\/p>\n

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Photo: the store’s social media accounts.<\/figcaption><\/figure>\n

Over the years, the company created dozens of notable releases that achieved cult status. They included the legendary T-shirts featuring the “Winged Hussar of the Grand Duchy of Lithuania”, hoodies featuring Kastu\u015b Kalinouski, and collections dedicated to Minsk’s microcosm, ranging from socks with the metro logo to prints featuring the iconic Tsentralny department store. Releases steeped in nostalgia for Belarusian pop culture also held a special place in LSTR’s history, including popular collections featuring Dzed Baradzed and the cult alien Patsy-Vatsy.<\/p>\n

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Photo: the brand’s social media accounts.<\/figcaption><\/figure>\n

Last week, two other clothing brands that worked with the theme of national identity, Honar and Ragna, also announced that they were ceasing operations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The LSTR Adzie\u0144nie brand announced that it was entering its final days of operation. A message announcing the closure of the company, which has a 15-year history, appeared on the store’s Instagram account. “Dear friends! Our brand is ceasing operations. We sincerely thank you for being with us all this time, for your trust and […]<\/p>\n","protected":false},"author":119,"featured_media":559351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sharing_image":{"poster":"https:\/\/reform.news\/wp-content\/uploads\/2026\/07\/6a54ed8eaa013.jpg","width":1200,"height":630,"template":"691142dd","mode":"auto"},"_sharing_image_fieldset":{"dTVKfmI95PYT":"Another Clothing Brand That Promoted Belarus and Its Culture Is Closing in Minsk"},"footnotes":""},"categories":[142375,142338],"tags":[],"class_list":["post-559352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-news"],"wps_subtitle":"","permalink_manager":null,"_links":{"self":[{"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/posts\/559352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/comments?post=559352"}],"version-history":[{"count":0,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/posts\/559352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/media\/559351"}],"wp:attachment":[{"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/media?parent=559352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/categories?post=559352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reform.news\/en\/wp-json\/wp\/v2\/tags?post=559352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}