Кадр из рекламы MaxLine "крути гуся"
Belarus has prepared a draft amendment to the advertising law that would introduce additional restrictions on gambling advertising. It has already been submitted for approval. The draft was discussed on STV by Yuliya Khvaliuk, a consultant at the Ministry of Antimonopoly Regulation and Trade.
“MART has promptly drafted a bill on advertising, which has been submitted for approval by interested parties as well as the government. It provides for amendments to the advertising law concerning both the content of advertising for gambling establishments and gambling, including virtual gambling establishments, and the places where such advertising can be placed and distributed.
In particular, the bill provides for a mandatory warning stating that there is no guarantee of winning and that there is a risk of financial losses. It also provides for a complete ban on placing advertisements for gambling establishments, including virtual gambling establishments and gambling businesses, in outdoor advertising. The exceptions are only signs, advertising signs on vehicles, in vehicle interiors, at public transport stops, at bus stations and railway stations, as well as in apartment buildings, retail facilities, catering establishments and shopping centers,” she said.
On September 10, Aliaksandr Lukashenka expressed his outrage over gambling advertising, in particular an advertisement for the MaxLine betting company featuring a goose.
“What do you call them: ‘spin the goose’ — you have put these advertisements up everywhere. It has already gone so far that, apparently, my family is involved in this. My family… They are pestering me every day. They are pressuring me to pay attention to this. What is going on in the country? Everyone here is spinning this goose,” he said at the time.
He ordered officials to address the issue of gambling advertising.
“But that does not mean the whole country should be covered and plastered, especially around Kukharau, with all these posters and advertisements. We have a clean, beautiful country for the people,” Lukashenka said.