Победитель народного голосования на туристический логотип в 2018 году
The Presidium of the Council of Ministers has decided to hold the national competition “Image of Belarus. A View and Discovery”. It will take place from June to August 2026.
“The competition is aimed at selecting the best logo, slogan and concept for Belarus’s tourism symbol,” the government said.
The National Tourism Agency has been tasked with organising the competition.
“Every citizen can take part in the competition and try to become the author of Belarus’s tourism symbol. Based on the submitted works, winners will be selected and will receive financial awards,” the government added.
The government also noted that the competition is an important step in implementing measures under the state programme “Tourism”.
It should be recalled that in 2018 a competition was already held for the best concept for Belarus’s tourism brand. As a result, the concept “Belarus Easy to Love” won the public vote. Its logo featured two storks forming the shape of a heart containing a floral ornament in the colours of the national flag. The composition was complemented by cornflowers and other flowers. The concept was submitted by Maklay Group LLC.
In 2021–22, work was carried out on creating the national brand. A competition for the brand logo was also held at that time.